020 - 15. A Byte's Priority Level
Part III-C: The Algorithm (continued) Picking up right where we left off on the previous post...Max (name given to our data byte) is born...
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- Feb 16, 2021
019 - 14. A Byte's Life
Part III-B: The Algorithm (continued) For the next few segments of this series we will take a journey through the Facebook machine as a...
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- Feb 11, 2021
018 - 13. Processing the Processing Power
Part III-A: The Algorithm In the previous 12 posts of this series, we've discussed the Facebook platform from 2 perspectives...the user...
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- Feb 9, 2021
017 - 12. Go Time!
Part II-I: The Business (finale) While there are several hundred ways to describe and further describe the business end of Facebook,...
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- Feb 3, 2021
016 - 11. The Ad Creative
Part II-H: The Business (continued) As we near the end of Part II of this series, we begin our discussion on the Ad Creative step. In the...
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- Feb 2, 2021
015 - 10. Content Isn't King...It's the Kingdom
Part II-G: The Business (continued) Nine posts into this series on Facebook, and we have yet to even talk about content. What good is any...
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- Feb 1, 2021
014 - 9. (Ad)Set 'em Up & Knock 'em Down
Part II-F: The Business (continued) If you've been following this entire Facebook series (8 previous posts), I'm sure by now you are...
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- Jan 29, 2021
013. - 8. Ad Set Variables
Part II-E: The Business (continued) To this point, we have discussed how Facebook gathers information from users, jumbles that data...
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- Jan 28, 2021
012. - 7. Conversion Campaign Objective
Part II-D: The Business (continued) We've reached the 3rd branch of Facebook campaign objectives...and quite possibly the most overused,...
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- Jan 27, 2021
011 - 6. Consideration Campaign Objective
Part II-C: The Business (continued) Today's post has quite a bit of content to cover...so rather than building up some fluffy...
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- Jan 26, 2021
010 - 5. Awareness Campaign Objective
Part II-B: The Business (continued) Picking up right where we left off on the previous post let's keep discussing the campaign types...
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- Jan 25, 2021
009 - 4. Facebook, Inc.
Welcome to the other side of the pillow! If you haven't read the first three pieces of this series, I strongly encourage you to stop now...
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- Jan 22, 2021
008 - 3. 'Type' the Good with The Bad
Part I-C: The User (finale) In the first two posts of this section, the user, we discussed how every new user that joins a Facebook...
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- Jan 21, 2021
007 - 2. What Feeds an Algorithm...Your Data!
Part 1-B: The User (continued) Picking up where we left off on the pervious post, "The 'Blue Pill' Known as Facebook", we continue to...
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- Jan 20, 2021
006 - 1. The 'Blue Pill' Known as Facebook
Buckle up for this one...we're about to take a trip down one hell-of-a rabbit hole! In this several-piece series on Facebook, we will...
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- Jan 19, 2021
005 - "Building a website without SEO is like building a road without direction."
If you were given the keys to a time machine and told you are able to return to the past and become the founder of one of the tech giants...
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- Jan 18, 2021
004 - "Things aren't always #000000 and #FFFFFF"
Has digital media evolved to the point where a website is rendered useless? I mean, think about your own experiences with companies and...
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- Jan 15, 2021
003 - Commercial Space Available
If you missed Part I of this piece, check it out here: Everything-is-better-in-pajamas. Part II...Workplace. By now, it is very possible...
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- Jan 14, 2021
002 - "Everything is better in pajamas"
What was once a dream in working from home, has now become a forced reality. Throughout my lifetime, there have been so many digital...
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- Jan 13, 2021
001 - "In the middle of difficulty lies opportunity"
The challenging year that was 2020 needs no further analysis. The past 12 months have been a test for our mental strength and focus. For...
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